When Alex Hormozi launched $100M Money Models, the internet went wild. Not just because of the content, but because of the strategy. Most people thought it was just about the book, while few studied the machine that sold it.
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When it comes to launching a book, timing matters—a lot. While there’s never a “perfect” moment to share your message with the world, choosing the right window can significantly boost your chances of visibility, engagement, and bestseller status.
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One way to offset some of your publishing investment is to host a pre-sale for signed copies of your paperback, after your files are uploaded to your printer, but before you turn on distribution and launch your book through online retailers.
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